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- O papel do rececionista na experiência turística em três cidades portuguesas Património MundialPublication . Pinheiro, António José; Santos, NorbertoOs estabelecimentos de alojamento turístico têm uma função estruturante na exploração do destino por parte dos visitantes. Os seus rececionistas assumem um papel relevante, pois enquanto componente humana do serviço têm, também, grande responsabilidade na divulgação das atividades de animação existentes no destino. Isto sucede com as atividades criadas para o turista, como com as existentes para a população autóctone, funcionando, pois, os rececionistas como hub de acesso à experiência e aos processos criativos locais. Apresentam, então, capacidade de influenciar as opções tomadas pelos hóspedes em matéria de visitação de locais, participação em eventos e experienciação de atividades de animação. Este estudo centra‑se em três centros históricos portugueses, classificados como Património Mundial: Coimbra, Évora e Porto. As informações, recolhidas mediante inquéritos próprios e tratadas estatisticamente, permitiram avaliar as relações entre oferta e procura turística, intermediadas pelos rececionistas, comprovando que as suas sugestões influenciam, efetivamente, as decisões dos hóspedes no destino.
- The importance of qualification of the human resources in tourism: a study applied to travel agents in PortugaPublication . Ribeiro, Lígia Maria Rocha Pinto; Gonçalves, eduardo Cândido Cordeiro; Guerra, Ricardo Jorge da CostaTourism has established itself as one of the most important and fastest growing economic sectors in the world. The success of this economic activity depends heavily on qualified human resources. In the case of travel agencies and tourism, travel agents are the pillar of all the dynamics of this subsector. In the absence of many specific studies on these professionals and their levels of qualification and job satisfaction, this article aims to define a profile of the travel agent in Portugal, by dividing it into four elements: socio‑demographic, professional, economic and psychological and also to understand the influence of the level of qualification. A descriptive quantitative methodology with univariate and bivariate analysis was applied using primary data collection, based on the questionnaire survey of a significant number of travel agents operating in Portugal, representative of the national territorial density. The empirical results of this study allowed the general conclusion that the vast majority of travel agents have higher education qualifications with incidence in the area. Travel agents with more years of profession tend to earn better wages, although agents in higher age brackets show lower educational qualifications. However, it is not because travel agents have more education that they will get better pay; such as travel agents with a degree in tourism feel less satisfied with their profession, this correlates with inappropriate pay and high levels of stress.
- A importância da marca no turismo: o caso da entidade regional do Turismo do Porto e Norte de PortugalPublication . Martins, Hugo; Silva, Carlos; Pinheiro, António; Gonçalves, EduardoNas últimas décadas o conceito de marca tem sido associado ao turismo, funcionando como uma ferramenta de marketing. Os destinos turísticos passaram a ser vistos como empresas e começam a utilizar a marca como forma de atrair e fidelizar o visitante. A marca assenta numa perspetiva de criação de valor funcionando como estratégia de diferenciação num mercado cada vez mais competitivo. Neste enquadramento, o estudo aqui apresentado procurou perceber como a entidade regional do Turismo do Porto e Norte de Portugal tem desenvolvido o seu marketing através do conceito de marca. Em termos metodológicos, numa primeira parte foi feita uma análise da literatura sobre o conceito de marca, associada ao turismo, e numa segunda parte analisaram‑se as estratégias adotadas pela entidade alvo do nosso estudo. Como principais conclusões, constatou‑se que esta entidade procurou criar uma marca própria, agregadora de todos os produtos estratégicos âncora e produtos complementares, das suas sub‑regiões com vista a promover os seus recursos naturais e patrimoniais, transmitindo a ideia de um destino cosmopolita e glamoroso, com história e tradição.
- Customer perceptions and strategies for Rural Tourism accommodationPublication . Melo, António J.D.V.T.; Gonçalves, Eduardo; Silva, CarlosIt is very important to highlight the understanding of the business consequences of online consumer reviews, online visibility, presence expertise of businesses, number of accommodations, market intelligence, and management response. The authors gathered data on rural tourism establishments (RTA) from a website leading infomediary for rural tourism, related to 235 French RTAs. The performance of RTAs and market intelligence was provided by complementary survey. The results of the study show how consumers position RTAs based on their positive perceptions help managers to understand what leads the consumer to position the RTA and which characteristics are most relevant. The implications of this study are for both tourism specialists and RTA managers who, in their pursuit of success, attempt to track and assess the real connections between the RTA's specific consumer positioning based on their insights, provided in the online review comments, defined business strategy, and management behavioral competencies.
- Industrial Tourism: a study on the creation of an industrial network in Vila Nova de Gaia (Portugal)Publication . Batista, Maria; Martins, Hugo; Gonçalves, Eduardo; Pinheiro, AntónioIndustrial tourism asserts itself as a tourist product of high economic, cultural and recreational value, through which the visitor can experience the dynamics of companies in activity and/or relive activities from other times, visiting archaeological and museum spaces. The main objective of this work is to investigate the feasibility of implementing an industrial tourism network in Vila Nova de Gaia (Portugal). It was decided to focus on an aggregation of active companies, with the aim of re‑dimensioning the tourist offer and giving the municipality notoriety in industrial terms. The case study method was used, which was associated with a set of data collection tools, namely the survey through interviews with municipal entities and stakeholders, in this case industries interested in joining the network. It was possible to assess the degree of maturity of the project and how the intended industrial tourism network in the region could be implemented.
- Tourism and hospitality leadership in times of crisis: critical moderatorsPublication . Silva, Maria José Nunes da; Costa, Carlos Manuel Martins da; Guerra, Ricardo Jorge da Costa; Lemos, Fernando Manuel Florim de; Gonçalves, Eduardo Cândido CordeiroTourism and hospitality organizations and destinations are increasingly struggling to resolve and manage diverse crises. Crises can be defined as unexpected and undesirable events, that cause pressure, represent a threat, provoking uncertainty, and fear. A different leadership is needed, with a strong capacity to deal with uncertainty, vulnerability, and complex chaotic contexts, to make urgent, quick decisions. This study used several complementary methods and techniques to achieve the proposed objectives. An empirical study was conducted, applying a survey, using semi-structured interviews with leaders in the tourism sector. In this sense, this work aims to contribute to a deeper understanding of crisis leadership and crisis management in disruptive scenarios, in tourism and hospitality. Also contributes to enriching crisis leadership research, when the crisis is increasingly frequent, much more globalizing, and harmful, and contributes to capitalizing on learning and developing research to help mitigate the future negative impact of another crisis.
- Service Quality Perceptions, Online Visibility, and Business Performance in Rural Lodging EstablishmentsPublication . Melo, António J.D.V.T.; Hernández-Maestro, Rosa M.; Muñoz-Gallego, Pablo A.In the tourism industry, most customer feedback and searches for relevant information take place online. Therefore, it is important to improve understanding of the business consequences of both customers’ online comments and businesses’ online visibility. For this study, the authors collected comments and visibility data (advertising expenditures) from a leading rural tourism infomediary website, related to 408 French rural lodging establishments. A complementary survey provided information about the lodging establishments’ performance (reputation and profitability). The results reveal that tourists’ positive perceptions of global service quality, as reflected in their comments, depend on their dual perceptions of the lodging and the surroundings. In turn, positive global service quality perceptions and visibility on an infomediary website positively affect business performance. These findings have implications for tourism scholars, as well as for establishment owners trying to track the factors that affect tourists’ evaluations of their service provision.
- Recessão e reconversão: uma ideia para o Douro na viragem do século XIX para o século XXPublication . GONÇALVES, Eduardo C. CordeiroTal como aconteceu generalizadamente em várias regiões vitícolas europeias, a devastação dos vinhedos do Douro pela phylloxera vastratrix, declarada oficialmente em Portugal a partir de 1871-1872, acarretou largas mutações de natureza técnica3 e de paisagem, bem como na economia da região e nos traços de sociabilidade das populações. Por conseguinte, a par de uma ampliada conjuntura de depressão agrícola que matiza os finais do século XIX português, subsumem-se “reacções de defesa” do sector vitícola, plasmadas num progressivo proteccionismo agrícola e no associativismo rural, marcando por esta via os planos de reconversão para o Douro pós-Phylloxérico, já século XX adentro.
- Mutualismo ou tentativa de sindicalismo católico? A propósito do movimento dos círculos católicos de operários (1898-1910)Publication . GONÇALVES, Eduardo C. CordeiroO presente artigo analisa as movimentações dos círculos católicos perante a questão operária, tomando como objecto central do estudo o Circulo Católico de Operários do Porto, no contexto da publicação da encíclica Rerum Novarum.
- Turismo de Massas em Portugal: da destradicionalização á desestruturaçãoPublication .Regarded as on of the marks of modernity the tourist boom from 1960 and 1970 represents a true challenge to the portuguese society associated to the phenomen of detraditionalization that marked the last years of “Estado Novo”. Starting, therefore, from the analysis of the progressive industialization of tourism combined with the time compression and the imprisonement of the tourism areas, we propose to reflect, first about the rationalization and mercantilization and, secondly, about the imaginary mimicry that marks the last quarter of the twentieth century in Portugal. We also propose to talk about the imminente disintegration of the masss tourism model in Portugal where overlaps the tourist experience of post-modernity with the statement of a global multidimensional scenery which reveals a transitional field of different cultures and the hybridization as a constant.