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Analysis of member retention in fitness through satisfaction, attributes perception, expectations and well-being
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The objective of this study was to understand how attributes perception, expectations, well-being and satisfaction influence membership retention in fitness clubs. To what extent do the perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant feeling of body and mind; and the satisfaction, contentment of needs and desires, influence retention in fitness clubs.