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Creating a Balanced Value Proposition – Exploring the Advanced Business Creation Model
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Autores
Orientador(es)
Resumo(s)
This conceptual paper intends to explore the relationships between four dimensions that are
important for start-ups: entrepreneurship, business models, strategic planning, and the
development of a business plan. Based on an exploration of these dimensions, we present an
innovative model – Advanced Business Creation Model (ABCM) – that demonstrates the
manner in which a start-up can be originated. Additionally, the model can also be employed
to develop new entrepreneurial activities within an organization. The core of this model is the
concept of value proposition and, more in particular, on how this proposition is encompassing
economic, social, environmental, and psychological values. We consider these values as a
crucial aspect of the value proposition in order to achieve success in the market.
Descrição
Palavras-chave
Entrepreneurship Business models Strategic planning Business plan Value proposition
Contexto Educativo
Citação
Carvalho, J. M. S., & Jonker, J. (2015). Creating a Balanced Value Proposition – Exploring the Advanced Business Creation Model. Journal of Applied Management and Entrepreneurship, 20 (2), 49-64.