An examination of intentions of recommending fitness centers by user members

Gonçalves, Celina; Biscaia, Rui; Correia, Abel; Diniz, Ana

http://hdl.handle.net/10400.24/1664

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The goal of this study was to examine what experiences members have with itness centers that inluence their intentions for recommendation. After item generation and content validity, as well as a pilot test, a survey was conducted among members of ive different clubs (n=1750). The questionnaire included measures of service quality attributes, accessibility, well-being in life, well-being in a club, and intentions to recommend a itness center. Results using a structural equation model provide evidence that only service quality attributes and well-being in a club have positive effect on intentions of users to recommend it. Well-being in life has a negative effect on the intentions for recommendation, while accessibility shows no predictive effect. These indings suggest implications for the management of a club, such as the need to create a pleasant environment and to provide a personalized service directed towards the members’ goals in order to improve well-being in a club and contribute to increase the intentions to recommend the intentions to recommend the itness centers to others.