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New Business: have you done your homework?
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Autores
Orientador(es)
Resumo(s)
This paper intends to present a new business canvas that can help entrepreneurs
doing their homework before starting a new venture. The Basic Business Creation Model
(BBCM) acts like an acid test validating or not the new idea. It can be used as a pedagogical
tool as well as a first approach to a new project. With a few steps it is possible to structure
the business and assess its economic viability. More, the model makes the entrepreneur
decide and act based on a strategic reflection upon the critical factors to be succeeded, and
it develops a new insight about the value model that underlies any business.
Descrição
Palavras-chave
Entrepreneurship Business models BBC model Value model
Contexto Educativo
Citação
Carvalho, J. M. S. (2017). New Business: have you done your homework? Revista Hipótese, 3(4), 25-35.