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Digital transformaionin sales teams of telecommunication companies: the case of NOS
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| 5.95 MB | Adobe PDF |
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Resumo(s)
Business-to-business (B2B) sales in large companies are undergoing a process of transition and digital transformation due to technological developments. The transition
from the traditional commercial approach to complete virtualization raises crucial questions about the adoption of digital practices and tools. The integration of new tools
and digital technology trends is essential for change and progress in an increasingly competitive market. Any change in an organization must be carefully studied and
analyzed to prevent mistakes. In the case of telecommunications companies and field sales, a virtual approach requires tailor-made strategies to ensure that digital interactions
take place effectively, intuitively, and fluidly. Despite being the way forward, this adoption of digital transformation in sales is fraught with challenges, and with these will
come new opportunities.
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Palavras-chave
Digital transformation virtual approach digital tools