Social and psychological product value perceptions

Carvalho, João M.S.; Marnoto, Sandra; Sousa, Célio A.A.

http://hdl.handle.net/10400.24/1798

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Authors

Carvalho, João M.S.

Marnoto, Sandra

Sousa, Célio A.A.

Abstract(s)

The distributed value is perceived by the customer as the difference between the total value and the total cost of the product (good, service, idea, information, experience), also corresponding to the perceived value of use of the product, which includes experiences, sensations and mental states. Note that the total cost to the customer comprises all types of costs, financial (price, ability to pay, opportunity cost) and non-financial costs (physical, psychological and social aspects related to the use of the product, such as accessibility, embarrassment, usability, etc.), in which he expects to incur to evaluate, obtain and use the product.