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DCE - Dissertações de Mestrado
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DCE - Dissertações de Mestrado
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http://hdl.handle.net/10400.24/16
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Browsing DCE - Dissertações de Mestrado by Author "Alves, Jorge Miguel"
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Hedonismo e Utilitarismo no setor automóvel: um estudo empírico com os consumidores da marca Toyota em Portugal
Publication .
Alves, Jorge Miguel
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O objetivo geral deste trabalho é analisar e medir as atitudes de consumo utilitário e hedónico, de acordo com o nível de influência e envolvimento cognitivo e afetivo dos clientes da marca Toyota em Portugal, na escolha de um produto desta.
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2017-01
Master thesis
Open access
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