Customer perceptions and strategies for  Rural Tourism accommodation

Melo, António J.D.V.T.; Gonçalves, Eduardo; Silva, Carlos

Publication

Customer perceptions and strategies for Rural Tourism accommodation

2022Text

dc.contributor.author	Melo, António J.D.V.T.
dc.contributor.author	Gonçalves, Eduardo
dc.contributor.author	Silva, Carlos
dc.date.accessioned	2025-03-13T14:32:24Z
dc.date.available	2025-03-13T14:32:24Z
dc.date.issued	2022
dc.description.abstract	It is very important to highlight the understanding of the business consequences of online consumer reviews, online visibility, presence expertise of businesses, number of accommodations, market intelligence, and management response. The authors gathered data on rural tourism establishments (RTA) from a website leading infomediary for rural tourism, related to 235 French RTAs. The performance of RTAs and market intelligence was provided by complementary survey. The results of the study show how consumers position RTAs based on their positive perceptions help managers to understand what leads the consumer to position the RTA and which characteristics are most relevant. The implications of this study are for both tourism specialists and RTA managers who, in their pursuit of success, attempt to track and assess the real connections between the RTA's specific consumer positioning based on their insights, provided in the online review comments, defined business strategy, and management behavioral competencies.	por
dc.identifier.doi	10.25145/j.pasos.2022.20.079
dc.identifier.uri	http://hdl.handle.net/10400.24/2705
dc.language.iso	eng
dc.peerreviewed	yes
dc.relation.ispartofseries	Special issue 2022
dc.rights.uri	N/A
dc.subject	Online reviews
dc.subject	Market intelligence
dc.subject	Online visibility
dc.subject	Management response
dc.subject	Business performance
dc.subject	Accommodation
dc.subject	Services
dc.subject	Tourism
dc.subject	Strategies.
dc.subject	Strategies
dc.title	Customer perceptions and strategies for Rural Tourism accommodation	por
dc.type	text
dspace.entity.type	Publication
oaire.citation.endPage	1190
oaire.citation.issue	5
oaire.citation.startPage	1171
oaire.citation.title	PASOS- Revista de Turismo e Patrimonio Cultural
oaire.version	http://purl.org/coar/version/c_970fb48d4fbd8a85