Publicação
Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps?
| dc.contributor.author | Roxo, Mafalda Teles | |
| dc.contributor.author | Brito, Pedro Quelhas | |
| dc.date.accessioned | 2021-04-12T15:03:42Z | |
| dc.date.available | 2021-04-12T15:03:42Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Generation Z is expected to be a dominant demographic and economic group. Cyber-waviness, constant reliance on smart devices that allows them to be always connected are among some of their intrinsic characteristics. The combination of this reality with the ever-changing technological environment is compelling retailers to reshape their business strategies, to meet this group desires and expectations and to foster their engagement. Augmented reality (AR) is emerging as a technological solution that pleases both consumers and retailers. This paper aims to answer two main questions: (1) How does generation Z evaluate an AR experience? (2) Which attributes/benefits do they value or not during an AR experience? Drawing on a qualitative methodology – content analysis of 34 interviewees – we discuss six main dimensions the potential customer value of the relationship between them and AR experiences under retailer context. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.doi | 10.1007/978-3-030-42545-6_102 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.24/1542 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.subject | Augmented reality | pt_PT |
| dc.subject | Mobile apps | pt_PT |
| dc.title | Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps? | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 327 | pt_PT |
| oaire.citation.startPage | 315 | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
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