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The 8P Innovation & Differentiation Model

2016Journal article Open access
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dc.contributor.authorCarvalho, João M. S.
dc.contributor.authorMarnoto, Sandra
dc.date.accessioned2017-09-13T12:17:36Z
dc.date.available2017-09-13T12:17:36Z
dc.date.issued2016
dc.description.abstractSince Schumpeter (1934), managers have been aware that innovation is a critical factor if they wish to be both more efficient and successful in the market. It is known that managers and entrepreneurs need intuitive and models that are easy to apply in order to save time and be effective in their decisions. This paper focuses on the organisational need of a management tool that helps decision-makers with the innovation process. We are reviewing the innovation literature in order to sustain the proposal of a new model that fills that need: the 8P Innovation & Differentiation model – Product, Price, Place, Promotion, People, Partners, Processes and Purposes. This model systematizes and facilitates the work of managers and entrepreneurs who can reason more easily on new paths to differentiate their market offers, as well as innovate in either an incremental or a disruptive way. The model provides insights in all main aspects that can improve entrepreneurs’ strategical decisions about the business model.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCarvalho, J. M. S., & Marnoto, S. (2016). The 8P Innovation & Differentiation Model. Education for Entrepreneurship: International Journal of Education for Entrepreneurship, 6 (2), 7-17.pt_PT
dc.identifier.issn1849-7845
dc.identifier.urihttp://hdl.handle.net/10400.24/550
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectInnovationpt_PT
dc.subjectDifferentiationpt_PT
dc.subjectModellingpt_PT
dc.subjectEntrepreneurshippt_PT
dc.subjectBusiness modelpt_PT
dc.subject8P Innovation & Differentiation modelpt_PT
dc.titleThe 8P Innovation & Differentiation Modelpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/5876/UID%2FSOC%2F04647%2F2013/PT
oaire.citation.endPage17pt_PT
oaire.citation.startPage7pt_PT
oaire.citation.titleEducation for Entrepreneurship: International Journal of Education for Entrepreneurshippt_PT
oaire.citation.volume6 (2)pt_PT
oaire.fundingStream5876
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isProjectOfPublication5a4803b4-0cc6-4a3b-83c8-41fcec068de9
relation.isProjectOfPublication.latestForDiscovery5a4803b4-0cc6-4a3b-83c8-41fcec068de9

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