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Publication
Designing and Testing an AHP Methodology to Prioritize Critical IC Elements for Product Innovation
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Authors
Advisor(s)
Abstract(s)
Intellectual capital has for thepast decadesbeen evidenced as na importante source of competitive advantages and differentiation at the firm level. At the same time, innovation has become a critical factor for companies to ensure their sustainability and even their survival in a globalized market. Having in mind these two crucial concepts for business success, this study intends to build on the relationshipsbetween intelectual capital and product innovation at the firm level. Specifically, we will design and test a model based on the Analytic Hierarchy Process (AHP), whose aim istoallowthe prioritization of intelectual capital elements according to their relative importance for product innovation performance at the firm level. The main goal of this research is to build a diagnosis and action tool that helps business managers incorporate na intelectual capital perspective to their product innovation initiatives. This framework will help managers to better understand which intelectual capital elements are more critical to their product innovation efforts, and thereby systematize actions and clarify resource allocation priorities to improve their product innovation capabilities. In order to validate the practicability of this proposal, the methodology was empirically applied to a Portuguese innovative small and médium enterprise (SME).
Description
Keywords
intellectual capital product innovation analytic hierarchyprocess Portugal AHP SMEs
Citation
Costa, R. and Ramos, A.P. (2014) "Designing and Testing an AHP Methodology to Prioritize Critical IC Elements for Product Innovation", The Proceedings of the 15th European Conference on Knowledge Management , ECKM 2014, 223-232
Publisher
Carla Vivas and Pedro Sequeira