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- Personalization dimensions: a conceptual model for personalized information systemsPublication . Reis, José Luis; Carvalho, João ÁlvaroAbstract - Personalization is the adjustment of an information system to the preferences or needs of a user. Personalization can contribute to the improvement of customer relationship or of organizationalefficiency. This article presents a conceptual framework that addresses several personalization issues, such as: personalization levels; implementation levels; personalization dimensions; levels of personalization; levels of implementation and system integration of personalization with personalization dimensions.Based in a practical application, the article also proposesrecommendations to Information Systems Technologies (IST) professionals involved in decisions, regarding the development of personalization dimensions in personalized applications.