Percorrer por autor "Filho, Israel de Souza Lemos"
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- Analysis of Churn Rate in Retailers, Telecommunications Companies, and Gyms -A Systematic Literature ReviewPublication . Filho, Israel de Souza LemosCustomer retention has become one of the most pressing strategic priorities for companies in various sectors. The phenomenon known as the churn rate describes the proportion of customers who end their commercial relationship with a company within a given period. In a scenario of increasing competitiveness and constant changes in consumer habits, understanding and mitigating this rate is essential for the sustainability and success of these businesses. This study aims to deepen the understanding of the churn rate in three distinct sectors: retailers, companies in the telecommunications sector and gyms. Each of these sectors faces unique challenges related to customer retention, but shares the need to maintain a loyal and constant customer base. Through a comparative analysis, this research will explore the factors that contribute to the churn rate in each sector, examining variables such as service quality, competition, customer satisfaction, user experience and loyalty strategies.