Browsing by Author "Costa, Ricardo"
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- Designing and Testing an AHP Methodology to Prioritize Critical IC Elements for Product InnovationPublication . Costa, Ricardo; Ramos, Ana PaulaIntellectual capital has for thepast decadesbeen evidenced as na importante source of competitive advantages and differentiation at the firm level. At the same time, innovation has become a critical factor for companies to ensure their sustainability and even their survival in a globalized market. Having in mind these two crucial concepts for business success, this study intends to build on the relationshipsbetween intelectual capital and product innovation at the firm level. Specifically, we will design and test a model based on the Analytic Hierarchy Process (AHP), whose aim istoallowthe prioritization of intelectual capital elements according to their relative importance for product innovation performance at the firm level. The main goal of this research is to build a diagnosis and action tool that helps business managers incorporate na intelectual capital perspective to their product innovation initiatives. This framework will help managers to better understand which intelectual capital elements are more critical to their product innovation efforts, and thereby systematize actions and clarify resource allocation priorities to improve their product innovation capabilities. In order to validate the practicability of this proposal, the methodology was empirically applied to a Portuguese innovative small and médium enterprise (SME).
- The Influence of Relational Capital on Product Innovation Performance at Innovative SMEsPublication . Dorrego, Pedro Figueroa; Costa, Ricardo; Fernández, Carlos Fernández-JardonThe authors build on the intellectual capital and new product development perspectives to study the influence of relational capital on product innovation performance. An empirical research was conducted, using a questionnaire administered to Portuguese innovative SMEs. The results suggest that relational capital does have a positive effect on product innovation performance. In particular, ”Vertical relationships” stands out as the main relational capital element significantly affecting product innovation at the innovative SMEs level. The existence and proactive management of relationships with customers and suppliers emerge as critical factors to product innovation success. We find our results to be useful for both researchers and practitioners: at the intellectual capital level, we contribute to the ongoing understanding of relational capital’s impact on critical business activities; at the product innovation level, we contribute to the identification of additional critical success factors for new product development. At a time when intellectual capital and product innovation management are both considered to be critical for companies to gain a competitive edge (and even survive) in today’s unstable business environment, this study contributes to acknowledge the relevance of relational capital management on product innovation success at innovative SMEs.