Artigos em revistas indexadas [3]
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Browsing Artigos em revistas indexadas [3] by Author "Gonçalves, Eduardo"
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- Customer perceptions and strategies for Rural Tourism accommodationPublication . Melo, António J.D.V.T.; Gonçalves, Eduardo; Silva, CarlosIt is very important to highlight the understanding of the business consequences of online consumer reviews, online visibility, presence expertise of businesses, number of accommodations, market intelligence, and management response. The authors gathered data on rural tourism establishments (RTA) from a website leading infomediary for rural tourism, related to 235 French RTAs. The performance of RTAs and market intelligence was provided by complementary survey. The results of the study show how consumers position RTAs based on their positive perceptions help managers to understand what leads the consumer to position the RTA and which characteristics are most relevant. The implications of this study are for both tourism specialists and RTA managers who, in their pursuit of success, attempt to track and assess the real connections between the RTA's specific consumer positioning based on their insights, provided in the online review comments, defined business strategy, and management behavioral competencies.
- A importância da marca no turismo: o caso da entidade regional do Turismo do Porto e Norte de PortugalPublication . Martins, Hugo; Silva, Carlos; Pinheiro, António; Gonçalves, EduardoNas últimas décadas o conceito de marca tem sido associado ao turismo, funcionando como uma ferramenta de marketing. Os destinos turísticos passaram a ser vistos como empresas e começam a utilizar a marca como forma de atrair e fidelizar o visitante. A marca assenta numa perspetiva de criação de valor funcionando como estratégia de diferenciação num mercado cada vez mais competitivo. Neste enquadramento, o estudo aqui apresentado procurou perceber como a entidade regional do Turismo do Porto e Norte de Portugal tem desenvolvido o seu marketing através do conceito de marca. Em termos metodológicos, numa primeira parte foi feita uma análise da literatura sobre o conceito de marca, associada ao turismo, e numa segunda parte analisaram‑se as estratégias adotadas pela entidade alvo do nosso estudo. Como principais conclusões, constatou‑se que esta entidade procurou criar uma marca própria, agregadora de todos os produtos estratégicos âncora e produtos complementares, das suas sub‑regiões com vista a promover os seus recursos naturais e patrimoniais, transmitindo a ideia de um destino cosmopolita e glamoroso, com história e tradição.
- Industrial Tourism: a study on the creation of an industrial network in Vila Nova de Gaia (Portugal)Publication . Batista, Maria; Martins, Hugo; Gonçalves, Eduardo; Pinheiro, AntónioIndustrial tourism asserts itself as a tourist product of high economic, cultural and recreational value, through which the visitor can experience the dynamics of companies in activity and/or relive activities from other times, visiting archaeological and museum spaces. The main objective of this work is to investigate the feasibility of implementing an industrial tourism network in Vila Nova de Gaia (Portugal). It was decided to focus on an aggregation of active companies, with the aim of re‑dimensioning the tourist offer and giving the municipality notoriety in industrial terms. The case study method was used, which was associated with a set of data collection tools, namely the survey through interviews with municipal entities and stakeholders, in this case industries interested in joining the network. It was possible to assess the degree of maturity of the project and how the intended industrial tourism network in the region could be implemented.