Publication
The impact of sponsorship on a football team’s brand equity
| dc.contributor.author | Vale, José | |
| dc.contributor.author | Serra, Elisabete | |
| dc.contributor.author | Vale, Vera Teixeira | |
| dc.contributor.author | Vieira, José Carvalho Vieira | |
| dc.date.accessioned | 2021-04-19T16:25:45Z | |
| dc.date.available | 2021-04-19T16:25:45Z | |
| dc.date.issued | 2009-04-09 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.24/1641 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.relation.ispartofseries | 3; | |
| dc.title | The impact of sponsorship on a football team’s brand equity | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 280 | pt_PT |
| oaire.citation.startPage | 267 | pt_PT |
| oaire.citation.title | JOURNAL OF SPONSORSHIP | pt_PT |
| oaire.citation.volume | 2 | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
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