Reis, José LuisCarvalho, João Álvaro2014-06-302014-06-302014-06-30http://hdl.handle.net/10400.24/120Abstract - Personalization is the adjustment of an information system to the preferences or needs of a user. Personalization can contribute to the improvement of customer relationship or of organizationalefficiency. This article presents a conceptual framework that addresses several personalization issues, such as: personalization levels; implementation levels; personalization dimensions; levels of personalization; levels of implementation and system integration of personalization with personalization dimensions.Based in a practical application, the article also proposesrecommendations to Information Systems Technologies (IST) professionals involved in decisions, regarding the development of personalization dimensions in personalized applications.engConceptual modelsinformation systemsconference object