Sousa, Beatriz Vasconcelos Ribeiro2023-10-172022-01http://hdl.handle.net/10400.24/2331Blockchain technology is increasingly revolutionizing not only the way we perform financial transactions as increasingly gaining space in areas that also need transparency and safety. Marketing and advertising are already being taken by the Blockchain, a situation that has become more and more intense as this technology has the ability to verify in real time, a variety of data such as engagement or conversion rates, allowing for analysis every time more detailed through algorithms that allow sharing (or not) personal and encrypted data, and at the same time they make money from the ads they interact with.engBlockchainMarketingmaster thesis